I feel that with the “death” of the XServe Server and the uncertain future of Mac OS X Server OS, Apple should delve into offering hosted services to pull in entities who are now scattered among numerous other services such as Google Apps for Domains, commercial hosting, and numerous other third party hosted or self hosted apps, which require a lot of maintenance, multiple accounts, billing, etc.  Many of my IT associates who have switched to Apple laptops and desktops have commented to me that they hate still having to use non-apple apps to complete their daily business.

For example, the MobileMe interface already is an attractive and functional interface for email, contacts, calendar, iDisk, Photos and location services.  How much harder would it be to allow a company to signup and fully attach their own domain to the MobileMe framework.  Perhaps even create a separate enhanced version of MobileMe in their [Apple's] newest “cloud” datacenter in North Carolina and, over time, have an ‘a la carte’ offering of additional new services that users need/request.  Maybe even allow developers to write custom Apps that can be cleanly integrated into the web interface and a matching app for the iOS device(s).

Keep the price reasonable, no more than $1-2/mo per user, which would be very attractive for small businesses, special pricing for larger corporations and perhaps discounts when Apple devices are purchased and attached to an account.  Perhaps 1 year for free when any iOS device is purchased to draw users in.

The advantages of this would be numerous, it would give small businesses and organizations a unified and complete “Apple Branded Experience” on their Mac PCs, iPhones, iPads, etc.  Almost everyone I know has a Mac device of some kind and many would prefer to use their own domain.  Apple does offer the capability of attaching a domain to your MobileMe webspace, but that does not extend to customization of the other services.

Also, with minor modifications to the existing MobileMe framework, it would bring a whole new potential residual revenue stream that millions of users could utilize.  It may also spur additional companies and users to buy Apple hardware knowing that all these services are so well intergrated. Adding similar features as Google Apps for Domains and improving upon them would make it a very attractive alternative.

Now don’t get me wrong, I do use and am VERY happy with Google Apps for Domains, but it would be nice to have some competition from another major player to keep things interesting.  Google does accomplish a lot of what I’ve stated in this email, but it’s not as “pretty”, well integrated and cost effective for those with many needs.

Perhaps Apple could even purchase a VoIP company and add that to their portfolio of services.  With an iPhone, iPad, iPod Touch and an old Mac Mini, it would be nice to get deep integration of all my communications needs while not being forced onto the @me.com domain.

I guess only time will tell how far Apple is willing to ascend into the cloud.

Square Card Reader in iPhone 4

Guess I’m a little late jumping on the bandwagon, but this past week I discovered Square. Square is a, in my opinion, revolutionary way to accept credit cards, whether it be within a company’s location or anyone who is constantly on the go.

It is very easy to signup and really the only thing to do is verify your bank account, so Square can direct deposit the funds you charge and the waiting time for the reader itself. I only signed up this past week, so I’m still waiting on my reader. Once it comes in, it looks as if it’s compatible with the iPhone, iPod touch, iPod and some Android devices. Just plug it into the headphone jack, open the app and swipe away.

When you swipe a card with the Square reader, the fee is only 2.75% which is quite excellent. Manually entering the card is 3.5% + 15¢, which is bit higher, but still not bad for the convenience it provides. I went ahead and manually entered a test charge from one of my cards and it went right into my account, minus the transaction fee. So even with the higher charge, $20 came out to $19.15.

A photographer friend of mine uses Square and it increased his revenue quickly. An IT associate uses “Square Up” with his clients onsite and does not have to worry about monthly invoicing paperwork and running to the bank to deposit paper checks. You don’t even have to be a “business” to utilize this, even individuals can use it. Square can be very helpful for anything from flea market selling to adding a convenient payment option for garage sales. Heck, you could even sit outside at your kid’s lemonade stand and use it for the “larger” transactions.

I plan on primarily using this “app” when I do work onsite for clients or over the phone if credit cards are the best option for them. I may add a slight surcharge if it’s done manually. But I think with the convenience it provides, it’ll definitely help increase my revenue stream.

Here’s why:

AT&T as the only carrier
AT&T SUCKS!  Need I say more?  Those Verizon commercials about AT&T are all 100% correct.  AT&T’s 3G coverage is sad, Verizon’s is amazing.  Until AT&T is gone, the only version I’ll ever get is the WiFi only and use my MiFi 2200 on Verizon for data on the move.

No front-facing camera
ALL of Apple’s computers and monitors come with webcams these days, even the iPhone has a camera in the back.  Why did they not do this? AT&T probably had some say in it, because they SUCK so badly, and wouldn’t be able to handle video conference over 3G.

No Multitasking
They touted this device as something “better” than a netbook, yet it cannot even multitask like a netbook.  ANY netbook is better than this device for this one simple feature.  This feature is “crucial” for a multi-function device like this for it to have any kind of usability outside of basic apps.

The iPhone’ish Operating System
I would’ve preferred something more of a hybrid between the iPhone OS and Mac OS X, I know that would’ve probably required more power and therefore shortened the battery life, but add only 1-2mm thickness and a lot more battery could fit in if shaped correctly.  Having a “fuller” OS probably would’ve solved the multitasking issue and would allow people to run more apps therefore making it that much more of a “usable” device.  Even with this robustness, it would most likely NOT cut into the Laptop market since it doesn’t have a mouse and sometimes you just need a mouse.

No Removable Memory Options
Apple should have simply created 2 versions, a WiFi Only and a WiFi+3G, have some onboard memory, maybe 16 or 32GB, then allow us to expand with it SD cards.  SD Cards are getting bigger all the time and would allow much greater flexibility for expansion.   Of course that would cut into Apple’s profit margins when they want everyone to buy the 128GB version coming out next year.

More Codecs
As much of a “media company” as Apple is, they still need to support the needs of the public as a whole.  Everyone, or at least most, has DiVX AVI or MKV movies that they’ve downloaded or gotten from friends.  It would be really nice if these videos could be natively viewed on this device.

Overall, complaints aside, it is still a nice device.  For the price, it’s still, in my opinion, a much better value than the Amazon Kindle line.  The Kindle is too “plain jane” and black and white while the iPad is the Kindle’s hot younger sister that still has some growing up to do.

I will watch the iPad over the next year or so and if they do make some of these improvements, especially the carrier, multitasking and front-facing camera, I’ll buy 2-3 for me, the kids, and around the house.